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Most of the experiences we experience in our daily life are constantly being improved in order to give us the most enjoyable moments possible. Numerous services and products offered to us, from the buildings we live in to the coffee we drink to start the day every morning, from the clothes we wear to the websites we use to order online, are renewed day by day. In order to guide these innovations, companies and institutions constantly check the pulse of their customers with surveys and sales reports.

Providing an optimal experience is a subject that every organization that wants to keep customer satisfaction at high levels should specialize and is one of the keys to being successful in the automotive industry as in every sector. In-car experience and parking experience, which are among the first areas that come to mind when it comes to user experience in this sector, are the main factors that make the driving experience unforgettable.

Digitalization in In-Car Experience

While the Internet of Things technology touches every aspect of our lives, it does not bypass our passenger cars, which have become an integral part of our daily lives. Thanks to this technology, every experience of the driver from safety to comfort is tried to be perfected. Whether it comes with the vehicle or is added later, these systems will become an important part of every vehicle over time, and are vital to transform an ordinary vehicle into a smart vehicle. Although these systems seem complicated when described in text, they are actually what we use every time we get into the vehicle. If we look at the simplest examples, we come across navigation devices, in-car screens and parking sensors. More complex and non-traditional solutions such as voice assistants, biometric-based authentication and smart parking technologies herald the ways in which in-vehicle experience can be developed in the future.

We see that the in-car experience has changed greatly compared to 20 years ago. These days, when we hear more and more about the concepts of digitalization, connectivity and internet of things that lead to this change, we sometimes fail to notice the distance covered by the automotive industry. All you have to do is to drive for a day without using any digital-based equipment in order to better understand the convenience that these new technologies bring to our lives. This will lead to situations that can negatively affect your driving experience, such as stopping at a local grocery store to get directions when going to an unfamiliar place, squeezing the phone between your shoulder and ear when you need to talk on the phone, and asking a passerby to help you when you are unsure when parking.

Improving the Parking Experience

With the development of in-car digital systems, the comfort and safety of the driver has been raised to levels never achieved before and every aspect of the driving experience has been affected by this situation. Parking sensors in vehicles are now supported by cameras and the possibility of the driver to have an accident while parking their vehicle is minimized. However, the automatic parking system or parking assist technology, which is still under development, takes the parking task from the driver completely and fulfills the function of eliminating the possibility of a user-induced accident.

It is inevitable that in-vehicle technologies, which have a high connectivity potential, will work integrated with digital systems in the smart parking lots of the future. Using the internet of things principle, this integration process takes the unwanted aspects of the parking experience completely from the driver's hands. When parking assistant technology, vehicle sensors and cameras, ambient cameras and image recognition technology are combined with a mobile application with high connectivity potential such as parkpilot, an automatic system that can park in certain parking areas with zero margin of error emerges. In this way, the user can not only see the closest empty parking lot, but also park automatically when they get there.

New technologies in the field of parking experience prove that we can achieve our smart transportation goals using only digitalization. Integration of these technologies, which seem to be separate from each other, with other systems on the basis of connectivity is vital for the user's driving comfort and life safety. To maintain these conditions, we need new technologies to optimize already existing systems. Only in this way can we quickly produce solutions to problems that may arise in the future. Finding solutions to problems that do not exist yet, minimizes the financial losses that may occur, the time passengers can spend in traffic, and the number of people who may be affected by these potential problems.

Smart Transportation Systems

We can say that smart transportation systems cover every transportation method to facilitate our lives. From the digitalization of traffic to the integration of public transportation vehicles with internet of things technology, all projects targeting the optimization of transportation are part of smart transportation systems. By integrating these parts in a harmonious manner, transportation can be achieved with maximum efficiency. Maximum efficiency requires passengers to reach their goals as quickly as possible without sacrificing safety and comfort, regardless of the vehicle.

When it comes to smart transportation systems, the first thing that comes to mind is the public transportation facilities. However, every innovation and innovative thought in the internet of things technology shows us how wide range intelligent transportation systems can have. Especially every work done to increase the in-car experience plays a role in the regulation of traffic more easily. In the 21st century, where our vehicles are getting smarter day by day, we must also get smarter, and always prioritize the safety and comfort of our loved ones and ourselves. Of course, the in-car experience and parking experience alone are not enough to fulfill these conditions, but they are good places to start.

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